BRUCE - The Mail Order King. First Catalogue - From the Team that Brought You Oz Mail Order (Harrow, Middlesex, Summer 1973).
BRUCE - The Mail Order King. First Catalogue - From the Team that Brought You Oz Mail Order (Harrow, Middlesex, Summer 1973).
BRUCE - The Mail Order King. First Catalogue - From the Team that Brought You Oz Mail Order (Harrow, Middlesex, Summer 1973).
BRUCE - The Mail Order King. First Catalogue - From the Team that Brought You Oz Mail Order (Harrow, Middlesex, Summer 1973).
BRUCE - The Mail Order King. First Catalogue - From the Team that Brought You Oz Mail Order (Harrow, Middlesex, Summer 1973).
BRUCE - The Mail Order King. First Catalogue - From the Team that Brought You Oz Mail Order (Harrow, Middlesex, Summer 1973).
BRUCE - The Mail Order King. First Catalogue - From the Team that Brought You Oz Mail Order (Harrow, Middlesex, Summer 1973).
BRUCE - The Mail Order King. First Catalogue - From the Team that Brought You Oz Mail Order (Harrow, Middlesex, Summer 1973).
BRUCE - The Mail Order King. First Catalogue - From the Team that Brought You Oz Mail Order (Harrow, Middlesex, Summer 1973).
BRUCE - The Mail Order King. First Catalogue - From the Team that Brought You Oz Mail Order (Harrow, Middlesex, Summer 1973).

103.

BRUCE - The Mail Order King. First Catalogue - From the Team that Brought You Oz Mail Order (Harrow, Middlesex, Summer 1973).

Tabloid newspaper format. Designed by George Snow. 20pp. + inserts. "Britain's first ever really alternative Mail Order Catalogue", presenting a cornucopia of countercultural artefacts, from dope paraphernalia to Bean Bag Sag Chairs, and psychedelic posters to Oxford Loon Skirts and Whole Earth Waterbeds, each one accompanied by a descriptive caption, many of them illustrated (the last mentioned with a full-page cartoon by Ed Barker).


Portrayed on the catalogue's front cover, Bruce Sawford, an old school friend of Felix Dennis's and former rhythm guitarist in his band, The Flamingos, first appeared in Oz #43 (July 1972). Dubbed 'Bruce the Oz Mail Order King', the double-page spread of Oz merchandise asked the question, "Would you buy a clean T-Shirt from this man?". By the penultimate issue (April 1973), the section had expanded to five pages, but with the imminent demise of Oz Bruce set up on his own as 'Bruce the Mail Order King', and also worked with Lee Harris for his head shop, Alchemy, on Portobello Road.


Old central horizontal fold; slight fraying along spine; a few edge nicks, o/w Very Good, with two Mail Order King printed inserts, two Alchemy inserts, and one from Sunshine Crafts ("fast and reliable suppliers to the trade for all manner of head shop produce"). Provenance: The Felix Dennis Estate.

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