An original promotional poster, illustrated with the paper's Theda Bara logo in repeat and the exhortation to "READ it" in bold lettering. INTERNATIONAL TIMES.
An original promotional poster, illustrated with the paper's Theda Bara logo in repeat and the exhortation to "READ it" in bold lettering.

189.

An original promotional poster, illustrated with the paper's Theda Bara logo in repeat and the exhortation to "READ it" in bold lettering.

London: International Times, nd. (1967?). Offset in black on white stock. 56x38.8cm. Some foxing to verso, especially along lower edge, faintly visible from recto; short, closed tear (1cm.) to left edge; paper gently rippled, o/w Very Good plus.

The idea for the 'it' girl logo was inspired by Clara Bow, the original Hollywood 'it' girl, but instead it was Theda Bara's vampish, femme fatale look that appeared on the paper's masthead (Jim Haynes has suggested that it was an error made by the logo's designer, who worked at the Traverse Theatre).

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