KFRC FANTASY FAIRE AND MAGIC MOUNTAIN MUSIC FESTIVAL.
KFRC FANTASY FAIRE AND MAGIC MOUNTAIN MUSIC FESTIVAL.
KFRC FANTASY FAIRE AND MAGIC MOUNTAIN MUSIC FESTIVAL.

157.

KFRC FANTASY FAIRE AND MAGIC MOUNTAIN MUSIC FESTIVAL.

Original programme for this weekend festival, held at Mount Tamalpais in Northern California on June 10-11, 1967 and sponsored by San Francisco AM rock station KFRC as a benefit for the Hunter's Point Child Care Centers. Single sheet of white paper printed in purple and orange, folded once to make 4pp. 27.9x21.6cm. (folded).

The event, later described by Rolling Stone as "America's first-ever rock festival", took place one week before Monterey Pop, during the height of the 'Summer of Love'.

The centre pages lists the lineup, which included Jefferson Airplane ("Somebody to Love" was currently running high in the charts), The Grass Roots, and The Sons of Champlin (Saturday), and The Doors ("Light My Fire" was just entering the charts), Tim Buckley, The Byrds, The Seeds, Country Joe & The Fish, The Steve Miller Blues Band, and The Loading Zone (Sunday).

The schedule changed during the event and The Doors actually played on the Saturday and the Airplane on the Sunday (along with an unlisted Captain Beefheart & the Magic Band). The programme also lists Moby Grape, The 13th Floor Elevators, Wilson Pickett and Smokey Robinson & The Miracles, though none of them actually appeared.

The back page prints a map of the site, listing the exhibitors, who included The Weed Patch, Mouse Studios, Blushing Peony and Berkeley Bonaparte, and illustrates the locations of a Giant Buddha (originally intended to be forty feet high, but only nine in the end), a Meditation Vista, and a Geodesic Dome Light Chamber, which the inside text explains "can accommodate 150 people per 8 minute show." Ticket holders were transported ten miles up the hill in 'Trans-Love' buses, but Charles Perry recalled the event as "no be-in", with hardly anyone dancing in the Valley of Dance and slow business at the booths, "even the one selling 'Acid Shakes' for 50c."

Old central horizontal crease from folding; short lower right corner crease and some light overall creasing; four old pinholes at centrefold; o/w Very Good.

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